I used to LOVE Evisu. What a great jean brand it was. It made cool premium jeans, and moved onto cool t-shirts aswell. But for the past 1-2 years, they havent really produced anything new which is that bit special. I still like Evisu, but they seem to be moving away from the premium contenporary style they once used.

Take a look at these for example. They are torn jeans, most of the legs have a ripped style. These are not popular anymore, its almost 2010 not the 80/90s! If you are going to spend £200+ then you want something with style and prestige. You dont get that with rips and tears.